The Grace List

The Grace List is a New York based company who describes themselves as “A thoughtfully-vetted, membership-based community that redefines the art of social networking. The Grace List creates lifestyles and work havens for today’s jet set, innovators and thinkers who enjoy mixing business and pleasure in exquisite destinations.” I was commissioned to develop a full CI and website look and feel for them. As they wanted to appeal to a high-end market, the logo had to have a feel of exclusivity, while still retaining a sense of playfulness. I decided to develop a contemporary crest containing stylized icons that are loosely based on the four words in their strap line…”Work, Play, Relax, Connect”