Name generation, stationery and website design for a UK based client who practices as an Independent Celebrant, Holistic Therapist and Birth Doula.

HART comes from the old english word for Stag and is a symbol of strength in many cultures. The HART is seen as the protector of the forest. It grows antlers in the Spring (symbolic of birth, renewal, the return of life), that fall off in the Fall (symbolic of death, introspection and hibernation). The appearance of the HART can indicate a pivotal life change, or a new beginning. This made it the perfect mascot for my client’s services

HART is also an acronym for ‘Honor · Accept · Respect · Trust’, some of the core principles she applies in her therapies.